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Turning Brand Purpose
Into Action

Engaging bright minds and furthering Wavin’s brand ambitions

At the height of the COVID-19 pandemic, outside of the obvious, the news was dominated by conversations around working from home. Peldon Rose wanting to bring a fresh take on the topic, redefining the purpose of the office and igniting a conversation around how workplaces could, and should, be used in the future.

The creative

There was opportunity here to engage some of the brightest engineering minds in the industry, and task them with solving one of the biggest crises facing the country. Working closely with Wavin and the Institution of Civil Engineers, we developed the Water Futures Challenge.

This UK-wide competition tasked junior and student engineers with creating innovative solutions to the UK water crisis, with entries judged by an expert panel. We created a visual identity for the challenge, supported it with a social strategy and content plan, trade media campaign and dedicated landing page with downloadable resources for use by students and universities alike.

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