Tangerine Launches ‘The Boredom Board’ with New Client The Works

What do you get when you mix summer holidays, restless kids, and too much screen time? Overwhelmed parents – in fact, 82% of them, according to new research.

That’s why we’re excited to be working with our new client, The Works, to launch The Boredom Board, a fun, fully integrated campaign designed to help families tackle summer holiday boredom and make screen-free time easier.

The Boredom Board comes with three young recruits, stepping in as Chief Family Officer, Head of Rainy Days, and Outdoor Activity Officer, ready to share their best ideas to keep kids busy all summer long.

Bringing together PR, social and influencers, this campaign is all about fuelling creativity and giving families fresh ideas, and we can’t wait to see what our mini execs dream up next!