2024-07-31
Innovation
Our innovation team, headed up by our Chief Digital Innovation Officer, ensures we continue to lead the way and enables our clients to do the same.
We have a number ongoing of initiatives that ensure that we’re always maximising opportunities to capture and convert attention for our brand partners. Â
Attention Labs
Expert insight and analysis to ensure we always have our audience’s Attention
AI
Project Spark is a £1.2M investment in AI to offer clients more creative and strategic options as well as cost-effective solutions and faster turnarounds.
By embracing AI responsibly, alongside our clients, we are on a journey to redefine the future of communications.
Project 10
Project 10 is a set of technical storytelling principles developed by Tangerine, that provide an ever-evolving set of guidelines to ensure that all social media video content grabs and retains attention for longer than 10 seconds
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