We’re very excited to announce that we have been appointed as the new consumer PR agency for both Yorkshire Tea and Taylors of Harrogate Coffee, supporting the two much- loved brands with consumer always-on news generation and standout PR activations.
Part of the Bettys & Taylors Group, Yorkshire Tea and Taylors of Harrogate Coffee are two of the UK’s best most recognisable drinks brands, enjoyed by millions every day. We’ll be bringing fresh creative thinking to a range of activity across the portfolio, including innovation and new product launches such as Yorkshire Tea Iced Tea, Yorkshire Tea’s Fruit, Herbal and Green Tea ranges, and Taylors’ Half Caff Coffee.
Mary Harding, Co-CEO at Tangerine said: “Winning the opportunity to work with Yorkshire Tea and Taylors of Harrogate Coffee is incredibly exciting for Tangerine. Brands of this calibre don’t come along every day. Yorkshire Tea is an iconic name with a loyal following, a distinctive tone of voice and a reputation for doing things properly, which makes it exactly the type of brand we aim to partner with.
“We can’t wait to bring together Tangerine’s creativity, media expertise and strategic thinking with the ambition of the Yorkshire Tea and Taylors teams to create work that gets people talking.”
Amy Garbutt, Integrated Communications Lead for Yorkshire Tea and Taylors of Harrogate Coffee said: “From the outset, the chemistry with the Tangerine team was clear. They demonstrated a deep understanding of today’s media landscape, combined with a strategic PR approach that aligns closely with our ambitions. Their creative thinking, strong ideas and proven track record of delivering standout campaigns gave us real confidence that they are
the right partner for us at an exciting time for both our brands. We look forward to creating some memorable campaigns and activity together.”
The appointment adds two more household names to Tangerine’s portfolio of brilliant clients, which includes Specsavers, Iceland, Bodyform, TENA, The Works, Plenty, Cushelle and Medivet.
As we begin working with the teams, we’re looking forward to uncovering the stories, conversations and activations that will help keep these much-loved brands front of mind.