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INSIGHTS

What will work
for you now,
and what’s
coming next.

Thoughts and reports on how attention moves, what audiences repeat and what machines cite.

Report / 13 October 2026

Risk + Reward of Retrievability

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Blue archways leading to a like-heart icon on grass, cover art for The Retrievability Revolution report

Thoughts / 14 September 2026

How Andy Burnham Became the UK’s First Influencer Prime Minister

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Eye-tracking heat maps over politicians' social media videos

Thoughts / 1 September 2026

AI is changing PR. That should make good corporate counsel more valuable

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'AI?' handwritten in black marker on white paper

Thoughts / 24 August 2026

How are real estate brands chosen in the AI era?

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Real estate roundtable discussion in the Tangerine meeting room

Report / 20 July 2026

UNRETRIEVABLE IN THE ANSWER ECONOMY

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Two hands reaching towards each other against a blue sky, cover art for the Unretrievable report

Thoughts / 15 July 2026

What does the UK Social Media Ban mean for brands?

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Teenager looking at a smartphone on a busy bus

Thoughts / 18 June 2026

A creative POV in the Answer Economy

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'A creative POV in the Answer Economy' by Ross Trigg, title graphic over a crowd scene

News / 18 June 2026

Introducing Retriva: Making brands visable again in an AI-led world

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News / 28 May 2026

Celebrating our award-winning culture

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Tangerine team group photo in the office

Report / 6 May 2026

The Rise of Influencer Politics

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Big Ben clock tower, cover art for The Rise of Influencer Politics report

Thoughts / 17 April 2026

Delivering game changing manufacturing campaigns

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Inside a steelworks with molten metal glowing, illustrating manufacturing

Thoughts / 20 March 2026

The battle for capital: Investment readiness is now about story as much as strategy

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City of London skyline with the Walkie-Talkie and Scalpel towers

Thoughts / 12 March 2026

A new crisis spells peril for manufacturers. They need more voices in their corner.

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Engineer in a hard hat and hi-vis vest inspecting large machinery in a factory

Thoughts / 13 February 2026

Why Futurism and Foresight Are Becoming Essential Tools for Brands

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Group photo at the Applied Strategic Foresight course

Thoughts / 11 February 2026

2016 vs 2026: What’s changed in construction PR?

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Smiling construction worker in a hard hat and hi-vis vest using a phone on site

Thoughts / 12 December 2025

Tangerine celebrates Manchester’s leading tech innovators

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Tech Climbers 2025 shortlist holding certificates at the Manchester awards event

Thoughts / 31 October 2025

Tangerine creates a platform for the next wave of tech innovators

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Anna Heyes speaking on stage at the Tech Climbers Greater Manchester launch event

News / 24 October 2025

Tangerine takes home FIVE more awards

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Tangerine team holding awards on the red carpet at the Prolific North Marketing Awards

Thoughts / 20 October 2025

Why the internet breaking needs to be in your crisis preparedness plan

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Close-up of network cables and servers in a data centre

News / 16 October 2025

Tangerine wins Best Agency Outside London at PRWeek Awards 2025

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Tangerine team group photo outdoors with a PRWeek Awards Best Agency winner graphic

Thoughts / 10 October 2025

Forget the conference podium. Politics is now a performance.

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Politician speaking at a podium to a seated conference audience

Thoughts / 6 October 2025

New campaign from TENA Women takes action to keep 4.2 million women in sport

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TENA Women billboard reading '1 in 3 women in London quit sports due to bladder leaks'

Thoughts / 18 September 2025

Crisis Preparedness in 2025: Managing Client Reputation

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Thoughts / 9 September 2025

Strategy has always been the heartbeat of corporate PR

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Manchester city skyline at sunset

Thoughts / 4 September 2025

5 Tips for Working with Construction Influencers

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Group of six people in matching black shirts posing at an outdoor table

Thoughts / 5 August 2025

Tangerine grows B2B and Corporate offer with new tech and real estate team

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Headshots of two women from Tangerine's new tech and real estate team

Thoughts / 25 July 2025

Instagram is testing unlockable reels – what brands need to know

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Red padlock on a laptop keyboard lit in green

Report / 25 July 2025

Gen Alpha Report

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Young child pulling a playful face at a colourful craft table, cover art for the Gen Alpha report

News / 24 July 2025

Best Worst Team scores double at the Creative Moment Awards

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Creative Moment Awards 2025 shortlisted badge on a red background

News / 24 July 2025

Three shortlist spots for Tangerine at the PRWeek Awards

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PRWeek Awards shortlisted badge

News / 24 July 2025

A hat-trick at the Marketing Week Awards

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Marketing Week Awards 2025 shortlisted badge on a red background

News / 9 July 2025

Tangerine Launches ‘The Boredom Board’ with New Client The Works

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Three children at a desk in front of The Works 'Boredom Board' banners

News / 7 July 2025

Why brand and talent alignment really matters

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Rainbow Pride flag against a white background

Thoughts / 7 July 2025

From Picture Frames to PR: Why Career Changers Are the Secret Weapon Agencies Didn’t Know They Needed!

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Lightbox sign reading 'Time for change'

Thoughts / 1 July 2025

Tangerine’s £1.2M AI investment sets new standard for brand attention

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Thoughts / 22 May 2025

DEI is dead, long live DEI? How communications can keep doing the right thing

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Scrabble tiles spelling DEI on a table

Thoughts / 16 May 2025

How PR & Comms Can Support the Future of the Construction Industry

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UK Construction Week sign in front of a colourful digger at the exhibition

Thoughts / 6 May 2025

Why cyber attacks need to be a core pillar of your crisis comms strategy

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Blue error screen on a computer, illustrating a cyber attack

Thoughts / 6 May 2025

Introducing The Crisis Lab

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Tangerine team in a meeting around a table with laptops

Thoughts / 25 April 2025

Tangerine Communications partners with Horlicks for exciting 2025 campaign

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Child drawing at a craft table next to a Horlicks jar full of pens

News / 20 February 2025

Awards, ambitions, and what’s next

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Small gold trophy on a black base

Thoughts / 10 February 2025

National Apprenticeship Week

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Apprentices seated in rows listening to a speaker in a training room

Thoughts / 8 January 2025

What the shift to community-driven content moderation on Meta means for brands in the US

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News / 3 December 2024

Change is the only constant

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3D gold numbers turning from 2024 to 2025

Thoughts / 4 November 2024

How Labour are framing the Autumn Budget through strategic comms

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Pile of UK banknotes, illustrating the Autumn Budget

Thoughts / 8 August 2024

Forget silly season. It’s time to capture attention.

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Voter placing a ballot paper into a clear ballot box, with Union flags in the background

Report / 31 July 2024

Shapes of Attention

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Commuter on a train looking at a phone with sketched lines overlaid, cover art for the Shapes of Attention report

News / 29 July 2024

Tangerine Communications receives a double win at the UK Content Awards

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Tangerine, Essity and Bodyform team collecting a UK Content Award on stage

Thoughts / 11 July 2024

MAD//FEST debrief: learnings for PR and social

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White and orange megaphone on a wooden stool

Thoughts / 26 June 2024

Key takeaways from Cannes

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Silhouette of a lion on a hilltop at sunset, for Cannes Lions

Thoughts / 18 June 2024

Working with influencers in 2024: act fast, be lucky, trust your gut

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Content creator setting up a smartphone on a ring light to film

Thoughts / 1 May 2024

Why gaming is the next big opportunity for brands: key takeaways from Campaign’s Gaming Summit

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Panel discussion in front of an audience at Campaign's Gaming Summit

Thoughts / 28 March 2024

The future of branded video content? Let your brand take a backseat.

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Presenter in a zebra-print jacket interviewing a woman on the street for Bodyform

Thoughts / 21 March 2024

Threads is finally adding a ‘Trending Now’ section for all U.S. users

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Thoughts / 20 March 2024

Three simple ways to make content more accessible for neurodivergent audiences

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Graphic with three tips: make it visual, caption it, keep it simple

Thoughts / 14 March 2024

Is the US Banning TikTok and could the UK be Next?

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Magnifying glass over a warning symbol on a yellow background

Thoughts / 7 March 2024

Elon Musk says X (Twitter) will hide Likes an Repost Metrics from Timeline

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Thoughts / 2 February 2024

Universal Music’s Standoff with TikTok: Implications for Marketers an Artists

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Thoughts / 31 January 2024

Five Inclusive Marketing Tips You’ll Not Want to Miss in 2024

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Close-up of rows of brightly coloured wax crayons

Thoughts / 15 January 2024

The Cookies Crumbles, but Delicious Opportunities Arise: Your Social Media Strategy in a Post-Cookie World.

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Stack of chocolate chip cookies on a wooden table, illustrating the end of third-party cookies

Thoughts / 19 December 2023

How to Make it Count at B2B Events

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Camera filming a speaker on stage at a B2B trade event

Thoughts / 25 May 2023

Filming Content on Another Continent

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Young girl smiling on a busy street, filmed for the Hope Foundation

Thoughts / 29 March 2023

8 Unmissable Reactive Moments in 2023

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AI-generated image of a woman in a colourful football shirt holding a football

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