Meet Retriva

Retriva is Tangerine’s visibility tool and framework for measuring and improving brand retrievability in the AI era.

Built on the principles explored in our Unretrievable whitepaper, it helps organisations understand how effectively they are positioned to be discovered, understood and recommended by AI-powered systems.
Retriva helps answer four critical questions

How retrievable are we?

Which signals need strengthening?

How do we compare to our competitors?

What should we do next?

Retriva Framework

Our workflow to take you from awareness to action.

Built for the new era of brand discovery

As AI-powered discovery reshapes how brands are found and recommended, retrievability is influenced by a broad mix of communications signals.

Retriva draws on Tangerine’s expertise across earned, social and owned channels to help organisations strengthen the signals that matter most.

From media coverage and social conversation to owned content and third-party endorsement, Tangerine helps brands build the visibility signals AI systems rely on.

Media coverage
creates authority

Social conversations
create relevance

Owned content
provides evidence

Industry references
build trust

Retriva was developed from the research and thinking behind our report, Unretrievable: Why Global Brands Are Vanishing from the Answer Economy. The report explores why brand discovery is changing; Retriva helps organisations measure and improve their position within that new reality.