Our social strategy focused on tapping into culturally relevant moments and emerging trends, ensuring Primark stayed front and centre through timely, on-brand content.
From styling viral pieces to must-have seasonal outfits, we positioned Primark as the go-to source for trend-led style without the major price tag.
Supported with our Community Management, we have shown that Primark is for everyone and is everywhere, showing up on feeds and in the comments with Big Primark Energy at the forefront of everything we do.
