CAMPAIGN:
HEP2O KEYLESS LAUNCH
PLUMBERS
TRUST PLUMBERS.
NOT MANUFACTURERS.
THE RESULTS
16K+
Product sample requests
80%
Purchase intent among target installers
9.2/10
Product rating from plumbers
860K
Video views
17M
Impressions
3
Award wins, including B2B Marketing Awards
THE STORY
Trust in the trade is hard won and habits harder to break. Hep2O Keyless solved real installer frustrations, but installers are sceptical of claims and choose on experience and peer recommendation. Awareness alone wouldn’t shift a single fitting.
THE CAMPAIGN
BUILT AROUND
THE TRADE.
Earned-first, built around the trade. Teasers ahead of InstallerSHOW, live reactions on the stand, early access for the influencers plumbers actually follow, a factory behind the scenes, and every piece of content pointing at a free sample.
