Unretrievable: Why Global Brands Are Vanishing from the Answer Economy

  • WRITTEN BY Anna Wilson
  • POSTED ON July 20, 2026
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The brands winning in AI won’t necessarily be the brands people know best.

The shift from search engines to answer engines is changing how organisations are discovered, evaluated and recommended.

Our latest whitepaper, Unretrievable: Why Global Brands Are Vanishing from the Answer Economy, explores the rise of retrievability, the commercial implications of AI-powered discovery, and what communications and marketing leaders need to do now to stay visible.

Download the report to understand why retrievability is becoming a critical competitive advantage.