B2B

Making attention pay
for B2B brands

We work with B2B brands that want to shake things up in their industry and take the fight for attention beyond their sector.

We help them to cut through the mainstream noise with amazing stories and award-winning campaigns that capture the attention of the right audiences at the right time.

Our work builds emotional connections and long-term relationships to make our client’s brands the go-to option when it’s time to buy. We balance brand building with sales activation to deliver tangible results that have real business impact.

The brands we work with are more trusted, more respected, and more influential.

The Crisis Lab

An AI-powered crisis communications lab

The Crisis Lab by Tangerine is a premium, half-day simulation for senior decision-makers who want to strengthen their crisis comms, reputation management and internal decision-making under pressure.

It combines live consultancy from our B2B and Corporate team, with bespoke AI-generated scenarios and newsroom-style reactive planning. It is designed to reflect real reputational threats and test a team’s ability to protect attention, respond to scrutiny and lead recovery.

The new simulator has been developed as part of our £1.2m AI investment and is fully integrated into Tangerine’s Corporate Newsroom.

Contact us for a live demonstration or to find out more.

What our partners say about us

“We enlisted Tangerine as our retained PR agency in order to help improve our share of voice against competitors. When we started working together our brand awareness amongst media was non-existent, but with Tangerine’s support over four years, we were able to gain a significant share of column inches. We’ve had coverage in all of our key trade press as well as frequent national hits.”

Danielle Emery, Head of Marketing

Peldon Rose
“Tangerine’s strategic approach and creative solutions have significantly boosted our global presence and market leadership.”

Joe Glennon, Communications Marketing Manager

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