Three objectives were front of mind throughout – maintaining positive sentiment around Specsavers, engaging new and existing customers, and staying true to Specsavers’ tone of voice. Our approach was twofold, reacting to trends and news stories and interrupting relevant conversations to surprise and delight social media users.
From the up-to-the-minute commentary and pithy reactions, to a creative execution rendering the all-important “It’s Coming Home” message on a Snellen chart billboard. We put Specsavers at the centre of the tournament, gaining coverage in the Independent, The Sun, LADbible, The Drum, PR Week and PRovoke.
