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Just the ticket
for families and
the elderly

The brief

Stagecoach Manchester’s priority has always been to deliver the best and most sustainable bus network for the people of Greater Manchester. In a post-Covid world, we needed to put Stagecoach Manchester at the centre of attention to highlight the essential work it does connecting its communities and people across the region.

We focused on encouraging families and the elderly back on buses to experience all that the region has to offer, demonstrating they could travel easily, cost-effectively – and with confidence!

The Creative

In recent months we’ve carried out campaigns highlighting free concessionary travel for people over 60, with the help of two friends Anne (82) and Lesley (84) who have travelled up and down the UK using their free bus passes (achieving national press coverage in the process!); partnered with influencers to showcase family friendly spots around the city, and provided support for young children in partnership with charity, Access Sport.

Attention converted

  • 42
    Pieces of coverage

  • 2.3 million
    Reach

  • 10
    influencer collaborations
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