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Specsavers opens the door
to its first ever comedy club

Background
& Insights

When eyesight starts to go on the blink, people begin compensating in all manner of ways. From making their font bigger to squinting and holding things at arm’s length, many don’t even realise they’re doing it, or worse… they’re simply in denial that their eyesight is getting worse.

Specsavers’ mission was to help over 40s face the symptoms of presbyopia (the natural aging of the eyes) head on, using humour as an educational tool, whilst focusing on symptoms/ management behaviour, rather than the condition.

To do this, we wanted to spark conversation around the behaviours, bringing it into culture in a disruptive way that encouraged action… cue ‘The Specsavers At-Arm’s-Length Comedy Club’.

Headlined by comedian
Jen Brister

We dramatised the symptoms of presbyopia, creating a set that used humour to break barriers and brought attention to common behaviours people adopt to avoid getting glasses, in a bid to light-heartedly educate the target audience.

We used our extensive knowledge of the social media landscape to strategise how we would distribute our content, posting across Instagram, Facebook and TikTok to reach our target audience. Jen also shared the best bits from her set on her own channels, utilising her established following to further reach our audience.

Attention
 converted

  • 14.3
    million Combined Reach

  • 10M+
    YouTube Avg Watch Time

  • 9%
    Increase in new customer bookings YOY
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