CAMPAIGN:
THE FUTURE OF MACHINE CONTROL
Making Topcon the authority on machine control technology
THE RESULTS
+10%
Google searches for Topcon
43%
Greater brand recall than competitors
+18%
Share of voice
30K+
Views of report
908m
Opportunities to see
7
Languages
THE STORY
Across Europe, no construction technology brand out-ranked another for authority. Topcon needed contractors to prefer it in a complex, crowded market, and its sales teams needed something better than product sheets to talk about.
THE CAMPAIGN
THE FUTURE OF
MACHINE CONTROL.
Original research with contractors on productivity, skills and technology became The Future of Machine Control: a first-of-its-kind report, translated into seven languages, launched through media, influencers, a webinar and a podcast, and taken into government briefings.
