CAMPAIGN:
THE FUTURE OF MACHINE CONTROL
CONTRACTORS COULDN’T TELL
ONE TECHNOLOGY PROVIDER
FROM ANOTHER.
THE RESULTS
+10%
Google searches for Topcon
43%
Greater brand recall than competitors
+18%
Share of voice
30K+
Report clicks
908M
Opportunities to see
7
Languages, and used in government briefings
THE STORY
Across Europe, no construction technology brand out-ranked another for authority. Topcon needed contractors to prefer it in a complex, crowded market, and its sales teams needed something better than product sheets to talk about.
THE CAMPAIGN
THE FUTURE OF
MACHINE CONTROL.
Original research with contractors on productivity, skills and technology became The Future of Machine Control: a first-of-its-kind report, translated into seven languages, launched through media, influencers, a webinar and a podcast, and taken into government briefings.
