Shapes of attention
Our research, The Shapes of Attention, discussed at Cannes Lions shows how brands can capture and hold attention and why this is important to build brand perceptions and support growth plans
- WRITTEN BY Anna Rashid, Chief Digital Innovation Officer
- POSTED ON July 31, 2024
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We Partnered with Attention Technologists Lumen and Specsavers
To Identify how Brands can Create and Activate Best-In-Class Attention Strategies and why this is important. Our research, The Shapes of Attention, discussed at Cannes Lions shows how brands can capture and hold attention and why this is important to build brand perceptions and support growth plans.