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Consumer

Making attention pay for consumer brands

We partner with consumer brands that are bold, brave and want to challenge the status quo to achieve superbrand status in their respective markets.  

In a noisy, crowded marketplace we cut through in the moments that matter to capture audience attention and deliver real, tangible impact.  

That’s why brands come to Tangerine and stay with Tangerine, because we’re consistently moving the dials they care about, and crucially, we prove it. 

Take the recent Best Worst Team campaign for Specsavers, which delivered a 10pp increase in brand awareness for a Gen Z audience; the biggest increase with this audience since 2022.   

Project 10

Capturing and holding attention to drive tangible impact

Project 10 is a proprietary storytelling framework designed to not only capture attention, but hold it beyond the 10 second threshold proven to drive consideration and long term brand growth.

Built in collaboration with our Intel and creative teams, and shaped by ongoing research into attention science, Project 10 uses AI to activate and adapt content in real time, optimising for deeper engagement and more effective outcomes.

Tangerine’s www.shapesofattention.co.uk study carried out in 2023, in partnership with Lumen demonstrates a direct correlation between extended attention and increased revenue, consideration, and purchase intent confirming attention as a leading indicator of brand and business success

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