Tangerine’s Micro-Lobby

The first agency to use influencers in corporate communications and public affairs

We partner brands with respected industry influencers to reach policymakers, regulators, business leaders and B2B buyers.

Tangerine’s senior corporate affairs advisors will craft compelling messages, map stakeholders and deliver content with laser precision to decision makers.

The Micro-Lobby is designed to deliver results – underpinned by Tangerine’s award-winning influencer-marketing team.

Finding a new way

Traditional methods such as media coverage, stakeholder meetings and events are still key parts of a campaign.

However, there is a new way to get your message in front of decision makers.

Your message, told boldly and creatively, can appear directly on the social media feeds of the people that matter the most to your organisation.

We know decision makers can often scroll past posts from brands.
But they will stop and listen to people.

We identify the trusted voices already shaping their thinking.

Then we help your message become part of the conversation. 

Credibility you can’t buy through advertising 

People trust people. 

That’s why the world’s most effective influencers aren’t always celebrities. They’re experts. 

We partner brands with credible intellectual influencers who command attention and trust among highly valuable professional audiences. 

Because when complex decisions are made, credibility matters more than reach. 

From awareness to action 

Built to influence the conversations that shape business outcomes.

The Micro-Lobby combines influencer strategy, stakeholder mapping, reputation management, public affairs intelligence, B2B marketing and thought leadership. 

How it works

Tangerine’s senior consultants will work with in-house teams to design a bespoke campaign strategy.

We will hone your key messaging and build stakeholder lists for those you want to influence.

Our digital experts manage the influencer process – from shortlisting to day-to-day management.

You will have the final say on scripts and content.

From there, it is all about serving creative content to the decision makers and delivering results.

Want to hear more?

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