Last year, our It’s Coming Home billboard for Specsavers put them at the centre of attention. This year, with the Lionesses looking increasing likely to actually win the thing, we wanted to add a new chapter to that award-winning creative.

When Bronze, Mead and co beat Sweden in the semi-final, we unveiled a build on last year’s ad, with a cheeky correction scribbled on to the billboard… It’s *actually* Coming Home.

Riding on the wave of euphoria, the public was eager to like, share and comment on the clever brand outputs that showed authentic support of the England team, and the billboard once again was no different, amassing over 38,205 engagements in the build-up to, and after the final. This was another example of social media leading the way and inspiring an OOH creative activation.

Oh and England won. It’s nice to have a happy ending for a change.