Great performances deserve to be clearly seen

Victory for the Lionesses

Following England’s thrilling victory over Spain in the Women’s Euro 2025 final, Specsavers marked the occasion with not one but two standout celebrations.

Reactive

A swift reactive to celebrate a sensational save

In true Specsavers style, we launched ‘Pensavers’ – a bold tribute to Hannah Hampton’s sensational penalty saves.

The celebrations continued as we offered our congratulations accross social, out of home and press.

Styling it out

To honour Sarina Wiegman’s remarkable achievement and iconic eyewear, we offered free glasses to everyone named Sarina across the UK.

With the campaign showcased on digital billboards nationwide and celebrations continuing on screens in Specsavers stores.

Client Specsavers

Services All Projects , Creative , PR , Studio

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