Thinking inside the box
The brief
Tangerine has been working with Koppers, a world leading producer of wood treatment chemicals, since 2019. The global business hosts a number of VIP events throughout the year for both its customers and internal staff-members in the UK. During these, Koppersgives out various gifts of appreciation to attendees. This year, Koppers wanted to package up its presents with an inspiring new box design which reminded recipients of the company’s product story while promoting its brand ethos ‘Protecting What Matters, Preserving the Future’. Here’s what the Tangerine studio team did to bring this message to life.
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